According to a recent research, about 47 percent of Facebook users trust the information available on the website, and if any friend posts the useful information, this trust level shoots up to 73 percent. These statistics amply indicates that successfully conducted social media campaign can not only increase brand awareness and improve company image, but can also increase its revenue and site traffic at a much lesser cost than other types of marketing campaigns.
Aside from industry specific social media websites, businesses in every sector are finding numerous avenues of using social media. Today customers expect prompt service and transparency in operations, and social media offers one of the best and easiest ways to interact with customers, get their feedback and offer them assistance on 24/7 basis.
The biggest benefit of social media is that you can converse on one-to-one basis with your customers and they will feel as if you are talking directly to them. You can understand their questions and concerns in a much better way and increase customer satisfaction within a limited budget.
Ultimately this can enhance customer service management and help you in providing a much better customer experience, and would encourage your customers to return.
You can use social media to reach out to thousands of new prospects on almost daily basis. On industry specific social media websites, you can create and run amazing marketing campaigns that can reach your preferred customer demographics and generate tons of leads in a much efficient way as compared to the other methods.
- Much higher ranking on search engines
Today almost all customers use search engines to research on various products or services they are interested in. With impressive presence on social media websites, you can rank much higher on search engines and get higher visibility and traffic to your website.
- Promote your existing and new services or products
You can promote your products or services in a much better and cost effective way with social media marketing. Active presence on social media also builds a much better brand recognition. People will definitely enquire more about your product or service if they already know about your company. Aside from that, you can get instant feedback from customers on social media. This helps you in understanding their preferences and need to make a service or a product better.
When conceived and executed in a proper way, social media marketing campaigns can be one of the most efficient and cost effective ways to promote your products or services to millions of people within no time. As you are allowed to set up your profiles for free, you only need skilled manpower for maintaining it and remaining in touch with your customers, and addressing their questions and concerns on regular basis.